asos stretch marks modelsASOS

ON YOUR MARKS: ASOS has impressed customers by sending this message of body positivity

Shoppers have praised ASOS for choosing relatable models to promote their swimwear line.

The online store has helped to promote body positivity by refusing to Photoshop “” out of the images.

Hundreds of customers have since revealed that they are pleased to see the more realistic snaps on the website.

On the ASOS website, the women can be seen modelling various swimsuits.

While some braved showing off their bodies in plunging designs, others proudly flaunted their skin in skimpy bottoms.

The models all look stunning and their blemishes have been left un-retouched.

After noticing this editorial decision, customers have taken to social media to praise the retailer for leaving the “stretch marks” on show.

asos stretch marks modelsASOS

SUITS YOU: Stunning models showed off the swimwear in un-retouched photos

One Twitter user said: “I really love that @ASOS doesn’t Photoshop their models’ stretch marks.

“A little thing, but would’ve made a huge difference for me If I saw this as a teen.”

Another added: “I absolutely love how ASOS isn’t Photoshopping pictures!

“Them stretch marks look beautiful and I think that things that are seen as flaws need to be seen as something that makes us human, something that makes us even more beautiful.”

asos stretch marks modelsASOS

PIN UPS: Women are calling on more retails to be less vigorous with Photoshopping

This isn’t the first time that ASOS has hit the headlines in recent weeks.

Customers have been talking about some of the online store’s racy designs.

The fashion house recently started flaunting .

They also caused a stir with their saucy – which wasn’t to everyone’s taste.

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Daily Star | Fashion and Beauty Feed

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